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Texture Crush Founder Teneya Gholston Reveals an Untold Secret of the Haircare Industry
And no, it is not what you are thinking…
Teneya Gholston’s journey from the arts to entrepreneurship is a masterclass in following your passion. Growing up in Washington, DC, she first found her creative voice as a dance major at Duke Ellington School of the Arts. But after discovering a passion for business at Florida A&M University (FAMU), she decided to pivot. Encouraged by her professor to think outside the box, she entered a business pitch competition focused on beauty and hair salons — an unconventional move that surprised many.
Undeterred, Gholston earned both her MBA and cosmetology license in the same year, blending creativity with business savvy. Her experience behind the chair and consulting in marketing led her to a brand management role with a professional salon brand. There, she turned a small, overlooked project into a major success, helping Creme of Nature grow its market share.As Senior Director of Marketing, she revived the brand with innovative product lines like Pure Honey, connecting with a younger audience.
After 12 years, Gholston launched her own beauty marketing agency, and in 2023, she took the leap to create her own brand, Texture Crush. Today, she champions textured hair with products designed…
