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Scot Sustad of Inbox Booths: ‘Consistency is the Biggest Key to Success’
Sustad shares professional setbacks, key lessons, and a unique insight about him you won’t find anywhere else
It’s not every day that a serial entrepreneur opens up about professional setbacks, and the lessons that came with it. Serial entrepreneur and Co-founder & President of Inbox Booths, Scot Sustad, is no stranger to turning ideas into successful ventures. Yet, when asked about his journey, he suggests two golden rules: consistency in practice and protecting key relationships.
But like every entrepreneur, his road to success has had its share of bumps, some more amusing than others. Sustad recalls a particularly memorable day when the first shipment of concept booths for Inbox Booths arrived. Picture this: three massive crates showed up on a truck, and the driver asked if they had a forklift. Spoiler alert — they didn’t! Left with no other option, Scot had to round up three generous neighbors to help him manually unload the truck piece-by piece. “Needless to say,” he laughs, “I ended up owing them a lot of beer afterward.”
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