Member-only story

How Writers are Using TikTok to Share Stories and Build Communities

Safaque Kagdi
3 min readFeb 26, 2024

--

Photo by Franck on Unsplash

In the ever-evolving landscape of content creation, the need for followers has become a paramount concern for all content creators including writers, authors, and journalists alike. As social media takes center stage in the communication matrix, one platform, in particular, is proving to be a game-changer: TikTok.

Read: PR campaigns harness the power of user-generated content on social media

Compared to yesteryears, the number of followers unquestionably overshadow the essence of content today. While navigating TikTok as a literary content creator might seem like an uncharted territory, to say that the platform would be beneficial, would be an understatement. Delving into this vibrant space can be a catalyst for unprecedented success.

TikTok’s Soaring Popularity: A Nation of Creativity

At the present time, TikTok has emerged as a force to be reckoned with. Surpassing all expectations, the platform claims over 1 billion users worldwide, most of them under the age of 45. With a staggering 3.5 billion downloads in 2023 alone, TikTok has become a cultural phenomenon. As a result, the platform has become the third-largest social platform, trailing only behind Facebook and Instagram.

--

--

Safaque Kagdi
Safaque Kagdi

Written by Safaque Kagdi

Safaque Kagdi is a Medium contributor with 12 years of PR and Comms experience. She is a storyteller writing about startups, entrepreneurs, artists and authors.

No responses yet