Boyd’s Coffee Rebrands After 124 Years to Engage New Audiences and Expand Nationally

New tagline — ‘Fuel. Not Fashion’ targets quality-focused achievers

In celebration of National Coffee Day, Boyd’s Coffee is making a bold move to refresh its 124-year-old brand with a revitalization campaign aimed at expanding its reach and attracting a new generation of coffee drinkers.

With the introduction of its new tagline, “Fuel. Not Fashion,” Boyd’s Coffee is setting its sights on quality-focused consumers who value a no-nonsense approach to their coffee. The rebrand aims to broaden Boyd’s distribution across the U.S., moving beyond its traditional stronghold in the West Coast.

Founded in Portland, Oregon, in 1900, Boyd’s Coffee has been a trusted name in the coffee industry for over a century. Boyd’s Coffee portfolio, manufactured and distributed by with publicly listed company, Farmer Bros. Co. is embracing change to stay relevant in today’s competitive market.

“We are excited to honor our heritage while embracing a digital age filled with modern coffee lovers,” said Farmer Brothers Vice President of Coffee, Matthew Swenson. “The Boyd’s Coffee brand refresh will allow us to offer both a nostalgic connection to our origins and innovative solutions meeting the needs of…