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Alethea Crimmins: How the “Positivity Queen” Turned Inspiration into a Global Movement

Safaque Kagdi
2 min readJan 21, 2025

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Alethea Crimmins, widely known as the “positivity queen,” is lighting up the world with her infectious energy and uplifting messages. With over 1.6 million TikTok followers and more than 1.1 million Instagram fans, Crimmins has transformed her daily mantras into a movement.

Her empowering phrases like “Be Great In Their Face” and “Have A Good Day On Purpose,” punctuated with her iconic “Ya’ Welcome,” resonate with millions seeking positivity and self-love.

Her brand, Pimpin’ Positivity, with a podcast of the same name has become a global force. It’s not just a social media trend but a platform that inspires action.

A recent study by the Journal of Media Psychology found that positive online content improves mental well-being, with 72% of respondents feeling motivated after consuming inspirational material. This aligns with Crimmins’ ethos of spreading positivity, proving her approach is not only impactful but necessary.

Crimmins’ impact goes beyond the digital space, with celebrities like Madonna, Viola Davis, and Rihanna sharing her work. From keynote speeches at corporate conferences to features on The Jennifer Hudson Show, her reach is as wide as it is meaningful.

Empowering Through Music…

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Safaque Kagdi
Safaque Kagdi

Written by Safaque Kagdi

Safaque Kagdi is a Medium contributor with 12 years of PR and Comms experience. She is a storyteller writing about startups, entrepreneurs, artists and authors.

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